WHAT WE DO
Strategy that forms leaders,
campaigns that reshape industries
Give your brand the vision to play a leading role in re-shaping your sector
Market research
Segmentation and targeting
Audience profiling
Branding
Rebrands
Brand positioning and proposition development
Brand narrative and identity development
Naming and nomenclature
Brand architecture and taxonomy
Messaging frameworks
Content strategy
Tell your brand’s story with
the presence you need to
move the market
Thought leadership
Research studies
Advertising
Social and PPC
Email marketing
Sales enablement
OUR APPROACH
Fusing incisive journalism with visceral advertising to forge thought-leading B2B brands
Changing the way people think, feel and behave is no small feat. It requires big brains and even bigger hearts. We combine the tenacity of industry-expert journalism with the fervour of world-class creativity to help brands win the intellectual and emotional argument for change.
What makes our work quintessentially alan.
Research
We don’t mistake facts for insights. In 2015 we built a market-leading research division to guarantee that true insights (not truisms) inform all our strategy and give substance to our campaigns.
Journalism
As part of the Raconteur Group, journalism is written in our genes. Our ability to interrogate issues and craft persuasive arguments enables us to tell stories that genuinely bring about change.
Advertising
Ideas are only as big as the change they provoke. We use the evocative might of bold conceptual thinking to develop storytelling platforms that envelop the audience, seducing them to become the protagonists: the agents of change.
Data storytelling
When it comes to infographics, we’re the OGs. Since the very first Raconteur report in The Times in 2008, our thesis has been that data design can be just as persuasive as it is beautiful. Provoking change through data is not just what we do; it’s our ID.
Be the brand
everyone dittos
Discover how thought leadership can be a manifesto for change in B2B.
