Marketing to humans, not companies: Jeremy Laight's B2B manifesto
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Creating lasting impact through purpose-led marketing with Lorna King
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Building PSF brands that last: Anne Blackman's changemaking approach to lasting impact
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Building a culture of continuous improvement in B2B Marketing with SAP Concur's Sylvana Chang
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Why B2B needs 'brand gen', not just demand gen with iManage's Laura Whitehead
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Fix the basics first: Paul Collier on transforming B2B marketing
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Why thought leadership needs more gravitas (and how to achieve this) with State Street's James Redgrave
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Are marketers more influential than they think? Meet Lily Robertson, Head of EMEA Marketing for Sodali & Co
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
How AI helps marketers focus on what matters most with LexisNexis’ Matthew Leopold
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
“Be seen, make friends”: The very simple truth of professional services marketing with Barney O’Kelly, AlixPartners
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Why B2B marketing needs to look beyond the sale: Insights from ServiceNow's Komal Thadani
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Why 'A Christmas Carol' is actually a story about marketing transformation with B2B tech marketing trailblazer Steven Goddard
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
RESEARCH REPORT
Be the brand
everyone dittos
Discover how thought leadership can be a manifesto for change in B2B.
