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Discover how B2B marketers can avoid the 'Titanic Effect' – the dangerous overreliance on big clients.
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GfK's Brand Unchained wins silver at the ANA Awards
alan. agency in partnership with our client GfK have been awarded Silver by the prestigious ANA B2 Awards.
Congratulations to our client GfK who have been awarded silver for the Brand Unchained campaign at the ANA Awards.
The ANA B2 Awards recognise the top performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results
The campaign:
The campaign, Brand Unchained, is a creative platform that drives and galvanises brand thinking within business. Delivering an identity and manifesto for change that puts fire in marketers’ bellies, empowering them to unleash brand potential in their businesses.
Brought to life through a content campaign centred on a GfK digital hero report, Brand Unchained combined editorial features with GfK data, coupled with qualitative insight from key opinion leaders in the business.
Read the Brand Unchained report here.
The winners were announced at the B2 Gala on May 24 during the ANA Masters of B2B Marketing Conference in Arizona.
View all the winners from the B2 Awards here.
Keep up to date with alan. on LinkedIn here.
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